Apple Gamesystem?

Will apple enter the gaming realm?  According to http://articles.timesofindia.indiatimes.com, apple could conquer the entire gaming realm within days of launching a gaming aspect to the apple TVs.  What do you think?  Would Apple dominate Microsoft and Sony?  I know personally this to me seems inaccurate.  The ps3 had revolutionary graphics and still the xbox360 competed due to its brand being Microsoft.  I feel Microsoft fans would need a long time to make the switch.  Sony fans too.  What's your opinion?